HealthCommentary

Exploring Human Potential

When Change Overtakes the Changers, Watch Out!

Twenty-five years ago, MTV revolutionized TV by going direct to kids, in their language, on their issues, with their images. They benefited greatly by being first to market with a new idea. With 82 million monthly visitors to their channel, and healthy brand extension, they should be feeling pretty good. But they’re not. Why? Because […]

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