HealthCommentary

Exploring Human Potential

Note to GE Healthcare: Talk to Judy Hu

A recent Wall Street Journal article featured an interview with Judy Hu, General Electric‘s global executive director of advertising and branding. The interview and Ms. Hu’s responses focused on the challenges of holding viewers’ attention, specifically to GE ads, in an age of digital video recorders that allow viewers to super-speed their way through programming […]

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