Exploring Human Potential

Mark and Sheryl’s “Meta”-Mania.

Mike Magee At the 2010 World Economic Forum, marketing powerhouse Fleishman-Hillard reported that “3 out of 5 chief executives believe their corporate brand and reputation represent more than 40% of their company’s market capitalization.” But what happens when your brand becomes synonymous with misbehavior, dishonesty, deceit, and deception? For C-suites behind the management curve, or […]

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