National Healthcare Decisions Day Set for April 16, 2013…. Join Americans across the country in making their future healthcare decisions known to family, friends, and healthcare providers. Share your wishes and complete your advance directive, because…YOUR DECISIONS MATTER. Learn more about National Healthcare Decisions Day and get free information at www.nhdd.org.
Category: consumer
Epilepsy affects more than three million Americans and while many of them will lead successful, independent lives, one-third will continue to struggle to find treatment options to control seizures. Epilepsy Advocate Radio is a resource for people living with epilepsy that offers inspirational stories and commentary from real life people who are living well with […]
Mike Magee In the world of Mad Men consumer advertising, first you name it, then you sell it.(1) OK, it’s a little more complicated than that. In naming a consumer product, you consider what that product might mean to the consumer and study what types of terms resonate. And when the product is launched, and […]
Health information entrepreneurs are moving forward on the consumer side, with or without US health reform. As the video below demonstrates, they are looking birth to death, and see the advantages of multi-generational family promotion. Here’s the promo on a Toronto, Canada based firm marketing to the US patient: (Video – press here) About Us […]
Direct-to-Consumer marketing has its benefitsOver the years, I’ve been on all sides of health care, including a stint directing the Pfizer Medical Humanities Initiative (PMHI). In this role, I worked to leverage the knowledge, assets and resources of a Fortune 10 company to advantage the broader interests of health consumers and the professionals who cared […]
Are you getting too much of it?The average American consumes two to three times as much salt as she or he should on a daily basis, and only 15% of that comes from the salt shaker. About 10% occurs naturally in foods, and a whopping 75% is put there by the food industry. So what’s […]
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Consumer Technology
Insourcing and outsourcing at the speed of lightIn the home consumer electronics business, progress is moving at the speed of light. Take digital cameras for instance. In 2006, only 20 percent had resolutions of 7 megapixils or more. By 2007, 70 percent of the cameras performed at this level, and that occurred without price increases. During that […]
